Now is the ideal time to carefully examine the visual aspect of your brand. Many businesses, especially service-oriented ones, adjust their rates at the beginning of the season, creating an exceptional opportunity to update your proposals by incorporating new services, samples of recent work, impactful visuals, and customer testimonials.

Why Your Proposal Is More Important Than Ever

In this perspective, does your current proposal not compromise the completion of the sale? When a prospect, ideally your preferred client, engages with your brand, the need to persist in finalizing the transaction remains crucial. While it is indeed exciting to initially pique a client’s interest, this first step is insufficient. It is conceivable that your prospect explores other alternatives, potentially from your most formidable competitors.

Your proposal and any associated visual documents must transcend expectations. During the preliminary phase of the sales inquiry, the importance placed on your visual aesthetics reaches its peak, especially if your Instagram feed is not only beautiful but also infused with elegance and finesse. Prospects will scrutinize your Instagram, Pinterest, website, documents, and other customer touchpoints, anticipating impeccable brand consistency across all platforms.

It is imperative to maintain an approach of exemplary consistency, encompassing your brand visuals, message, service offering, and all aspects of your communication, whether in person, during virtual meetings, on the phone, or through email exchanges. Consistency imparts undeniable credibility, thus contributing to building lasting trust with your prospect.

Your brand visuals represent an extraordinary opportunity to stand out! Highlight what sets your brand apart from the competition and what your unique strengths are. A proposal is the opportune moment to introduce yourself and the very essence of your brand. Remember that consumers engage with people, and they aspire to discover the authentic person behind the brand.

What a Proposal Should Include

Typically, a proposal should include a welcome section, about you and the brand, a summary of the proposed services, what to expect, any processes involved, the investment, the benefits of working with you, frequently asked questions, an example of your work or portfolio, testimonials from previous clients, and contact information. However, this varies from business to business and across industries.

Aim for a balance between the right amount of information without overwhelming your audience. Frequently asked questions are an excellent opportunity to include key information such as next steps, payment options, and what to expect. If you regularly receive the same question, that information is missing on your website, in your proposal, and in any other visual documents.

I offer my wonderful readers the opportunity to purchase a selection of documents that can be customized and tailored to your brand. These documents are available for IMMEDIATE download and include a variety of:

• Proposal
• Service Brochures
• Social Media Templates

These documents can be instantly downloaded for use in Canva, and can be customized and tailored to your brand. Just click here to learn more.

Hassan Alaoui

Designer / Art Director

FBTWIN